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Comfort Keepers Mission

Before founding the Franklin, Blairsville and Gainesville Comfort Keepers® senior care franchise in 2004, Dr. Bruce and Zoe King owned a management consulting firm for 30 years. They decided, after their children grew up and left home, it was time for a career change. They wanted to give back to their community which had provided so much.

They started researching home care franchise opportunities to find the right fit, in which they could practice their business skills while improving the lives of others. The perfect opportunity, they discovered, was Comfort Keepers, with its emphasis on making a significant, positive difference in the lives of older adults who want to maintain their independence at home.

Every day with Comfort Keepers makes them more convinced they made the right choice. They continue to be amazed by the tremendous difference Comfort Keepers elder care makes in improving seniors’ quality of life.

Our mission is to provide our clients with the highest level of quality of life that is achievable.  We shall treat each of our clients with the respect and dignity they deserve, as though we were caring for a member of our own family.

The special people who deliver our unique brand of in-home senior care (We call them Comfort Keepers®.) are carefully selected, screened, and trained to provide professional, compassionate care.  

Call us any time of day at 877-477-2233 to learn more about Comfort Keepers care. If you prefer to email us, do so at We’ll schedule a free in-home assessment, where we’ll work with you to create a plan of care tailored to your needs.

Our Philosophy

Interactive Caregiving™ is based on four primary pillars, which Comfort Keepers leverage to care for, engage, and interact with our clients:

  1. An active senior mind promotes independence, better mental and physical health, happiness, and a longer life.
  2. A physically active senior maintains strength and independence, lessening or delaying the effects of aging.
  3. A well-nourished senior is more energetic, both physically and mentally.
  4. A safe senior lives in an environment that reduces the likelihood of accidents and promotes timely response when illness or accidents occur.

With our Interactive Caregiving approach, we are able to raise seniors’ quality of life to a much higher level than typical in-home care providers.






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